Contemporary advertising /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
c1986.
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| Edition: | 2nd ed. |
| Series: | The Irwin series in marketing
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| Subjects: | |
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| Item Description: | Includes index. |
|---|---|
| Physical Description: | xxvii, 629, [45] p. : ill. (some col.) ; 28 cm. |
| Bibliography: | Bibliography: p. [631]-[633]. |
| ISBN: | 0256033021 |