Bovée, C. L., & Arens, W. F. (1986). Contemporary advertising (2nd ed.). Irwin.
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Citación estilo Chicago
Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 2nd ed. Homewood, Ill.: Irwin, 1986.
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Cita MLA
Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 2nd ed. Irwin, 1986.
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