Cita APA

Bovée, C. L., & Arens, W. F. (1986). Contemporary advertising (2nd ed.). Irwin.

Citación estilo Chicago

Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 2nd ed. Homewood, Ill.: Irwin, 1986.

Cita MLA

Bovée, Courtland L., and William F. Arens. Contemporary Advertising. 2nd ed. Irwin, 1986.