The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: a case of selected branches of National Bank, Nairobi, Kenya /
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| Главный автор: | |
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| Формат: | |
| Язык: | английский |
| Опубликовано: |
Nairobi :
Daystar University,
2015
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| Предметы: | |
| Метки: |
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MARC
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| 952 | |0 0 |1 0 |2 lcc |4 0 |6 THE S HF05415.00013.K00004O00085 02015 |7 0 |8 AFR |9 124374 |a DUN |b DUN |c AFR |d 2018-02-13 |e Daystar University |g 2500.00 |l 0 |o THES HF5415.13.K4O85 2015 |p BK0105199 |r 2018-02-13 00:00:00 |w 2018-02-13 |x 105199 |y THES | ||
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| 040 | |a DUL |c DUL | ||
| 100 | |a Odhiambo, Alex Otieno |9 738 | ||
| 245 | |a The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: |b a case of selected branches of National Bank, Nairobi, Kenya / |c Alex Otieno Odhiambo | ||
| 260 | |a Nairobi : |b Daystar University, |c 2015 | ||
| 300 | |a xi, 95 p. | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. | ||
| 504 | |a Includes bibliographical references | ||
| 650 | |a Marketing |x Management |9 739 | ||
| 650 | |a Competition |9 740 | ||
| 942 | |2 lcc |c THES |h HF5415.13 |i .K4O85 |k THES |m 2015 |6 HF541513 K4 O85 | ||