Effect of marketing strategies on competitive advantage in the banking industry: a case of Cooperative Bank Limited /

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Bibliographic Details
Main Author:	Mureithi, Eva Sheila Karimi
Format:	Book
Language:	English
Published:	Nairobi : Daystar University, 2017
Subjects:	Marketing > Management Competition
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Nairobi Campus: Africana & Special Collection

Holdings details from Nairobi Campus: Africana & Special Collection
Call Number:	THES HF5415.13.K4M87 2017
Barcode BK0104589	Not for loan Recall This