Effect of marketing strategies on competitive advantage in the banking industry: a case of Cooperative Bank Limited /

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Glavni avtor: Mureithi, Eva Sheila Karimi
Format: Knjiga
Jezik:angleščina
Izdano: Nairobi : Daystar University, 2017
Teme:
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Opis
Opis knjige/članka:A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing.
Fizični opis:xii, 91 p.
Bibliografija:Includes bibliographical references