Effect of marketing strategies on competitive advantage in the banking industry: a case of Cooperative Bank Limited /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2017
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| Subjects: | |
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| Item Description: | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing. |
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| Physical Description: | xii, 91 p. |
| Bibliography: | Includes bibliographical references |