Effect of marketing strategies on competitive advantage in the banking industry: a case of Cooperative Bank Limited /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2017
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| Subjects: | |
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| 005 | 20171102153717.0 | ||
| 008 | 171031b xxu||||| |||| 00| 0 eng d | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 THE S HF05415.00013.K00004M00087 02017 |7 1 |8 AFR |9 123256 |a DUN |b DUN |c AFR |d 2017-10-31 |e Daystar University |g 2500.00 |l 0 |o THES HF5415.13.K4M87 2017 |p BK0104589 |r 2017-10-31 00:00:00 |w 2017-10-31 |x 104,589 |y THES | ||
| 999 | |c 188548 |d 188548 | ||
| 040 | |a DUL |c DUL | ||
| 100 | |a Mureithi, Eva Sheila Karimi | ||
| 245 | |a Effect of marketing strategies on competitive advantage in the banking industry: |b a case of Cooperative Bank Limited / |c Eva Sheila Karimi Mureithi | ||
| 260 | |a Nairobi : |b Daystar University, |c 2017 | ||
| 300 | |a xii, 91 p. | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing. | ||
| 504 | |a Includes bibliographical references | ||
| 650 | |a Marketing |x Management | ||
| 650 | |a Competition | ||
| 942 | |2 lcc |c THES |h HF5415.13 |i .K4M87 |k THES |m 2017 |6 HF541513 K4 M87 | ||