The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: a case of selected branches of National Bank, Nairobi, Kenya /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Odhiambo, Alex Otieno
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: Nairobi : Daystar University, 2015
Pynciau:
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Disgrifiad
Disgrifiad o'r Eitem:A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
Disgrifiad Corfforoll:xi, 95 p.
Llyfryddiaeth:Includes bibliographical references