The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: a case of selected branches of National Bank, Nairobi, Kenya /
Sparad:
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| Materialtyp: | Bok |
| Språk: | engelska |
| Utgiven: |
Nairobi :
Daystar University,
2015
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| Ämnen: | |
| Taggar: |
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| Beskrivning: | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. |
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| Fysisk beskrivning: | xi, 95 p. |
| Bibliografi: | Includes bibliographical references |