The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: a case of selected branches of National Bank, Nairobi, Kenya /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2015
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| Item Description: | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. |
|---|---|
| Physical Description: | xi, 95 p. |
| Bibliography: | Includes bibliographical references |