The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: a case of selected branches of National Bank, Nairobi, Kenya /
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Nairobi :
Daystar University,
2015
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| Description: | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. |
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| Description matérielle: | xi, 95 p. |
| Bibliographie: | Includes bibliographical references |