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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /

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Other Authors: Yang, Kiseol (Editor)
Format: Electronic eBook
Language:English
Published: [Bradford, England] : Emerald, 2015.
Series:Journal of Research in Interactive Marketing, Volume 9, Issue 2
Subjects:
Consumer behavior.
Electronic commerce > Psychological aspects.
Internet marketing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Physical Description:1 online resource (81 pages) : illustrations, tables.
Bibliography:Includes bibliographical references at the end of each chapters.
ISBN:9781785604133 (e-book)
ISSN:2040-7122 ;
2040-7122

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