Contemporary advertising and integrated marketing communications /
Na minha lista:
| Autor principal: | |
|---|---|
| Outros Autores: | , |
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New York, NY :
McGraw-Hill/Irwin,
2013.
|
| Edição: | 14th ed. |
| Assuntos: | |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|
MARC
| LEADER | 00000cam a22000008a 4500 | ||
|---|---|---|---|
| 001 | 17470287 | ||
| 003 | KE-NaDUL | ||
| 005 | 20191029020015.0 | ||
| 008 | 120921s2013 nyu 001 0 eng | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 A74 02013 |7 0 |8 GC |9 126585 |a DUA |b DUA |c OS |d 2018-11-30 |e Hinesh |g 3690.00 |l 0 |o HF5821.A74 2013 |p BK0106960 |r 2018-11-30 00:00:00 |w 2018-11-30 |x 106,960 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 A74 02013 |7 0 |8 GC |9 126586 |a DUA |b DUA |c OS |d 2018-11-30 |e Hinesh |g 3690.00 |l 0 |o HF5821.A74 2013 |p BK0106961 |r 2018-11-30 00:00:00 |w 2018-11-30 |x 106,961 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 A74 02013 |7 0 |8 GC |9 126587 |a DUA |b DUA |c OS |d 2018-11-30 |e Hinesh |g 3690.00 |l 0 |o HF5821.A74 2013 |p BK0106962 |r 2018-11-30 00:00:00 |w 2018-11-30 |x 106,962 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 A74 02013 |7 0 |8 GC |9 126588 |a DUN |b DUN |c OS |d 2018-11-30 |e Hinesh |g 3690.00 |l 5 |m 6 |o HF5821.A74 2013 |p BK0106963 |r 2025-05-03 11:30:52 |s 2025-03-19 |w 2018-11-30 |x 106,963 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5821 A74 02013 |7 0 |8 GC |9 126589 |a DUN |b DUN |c OS |d 2018-11-30 |e Hinesh |g 3690.00 |l 1 |o HF5821.A74 2013 |p BK0106964 |r 2019-09-24 00:00:00 |s 2019-09-09 |w 2018-11-30 |x 106,964 |y G | ||
| 999 | |c 199851 |d 199851 | ||
| 010 | |a 2012037645 | ||
| 020 | |a 9780078028953 (alk. paper) | ||
| 020 | |a 0078028957 (alk. paper) | ||
| 040 | |a DLC |c DUL |d jkimani | ||
| 042 | |a pcc | ||
| 082 | 0 | 0 | |a 659.1 |2 23 |
| 100 | 1 | |a Arens, William F. |9 4803 | |
| 245 | 1 | 0 | |a Contemporary advertising and integrated marketing communications / |c William F. Arens, Michael F. Weigold, Christian Arens. |
| 250 | |a 14th ed. | ||
| 260 | |a New York, NY : |b McGraw-Hill/Irwin, |c 2013. | ||
| 263 | |a 1311 | ||
| 300 | |a xxxix, 722 p. |b ill. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Advertising. |9 4804 | |
| 700 | 1 | |a Weigold, Michael F., |d 1958- |9 4805 | |
| 700 | 1 | |a Arens, Christian. |9 4806 | |
| 906 | |a 7 |b cbc |c orignew |d 1 |e ecip |f 20 |g y-gencatlg | ||
| 942 | |2 lcc |c G |h HF5821 |i .A74 |k OS |m 2013 |0 3 |6 HF5821 A74 | ||
| 955 | |b xj15 2012-09-21 |i xj15 2012-09-21 (telework) |a xj15 2012-09-21 to Dewey | ||