APA (7th ed.) Citation
Arens, W. F., Weigold, M. F., & Arens, C. (2013). Contemporary advertising and integrated marketing communications (14th ed.). McGraw-Hill/Irwin.
Chicago Style (17th ed.) Citation
Arens, William F., Michael F. Weigold, and Christian Arens. Contemporary Advertising and Integrated Marketing Communications. 14th ed. New York, NY: McGraw-Hill/Irwin, 2013.
MLA (9th ed.) Citation
Arens, William F., et al. Contemporary Advertising and Integrated Marketing Communications. 14th ed. McGraw-Hill/Irwin, 2013.
Warning: These citations may not always be 100% accurate.