EDLP versus hi-lo pricing strategies in retailing : literature review and empirical examinations in the German retail market /

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Bibliographic Details
Main Author: El Husseini, Sabine, 1983- (Author)
Format: Electronic eBook
Language:English
Published: Frankfurt am Main : Peter Lang, [2014]
Series:Schriften zu Marketing und Management ; Band 15.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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100 1 |a El Husseini, Sabine,  |d 1983-  |e author. 
245 1 0 |a EDLP versus hi-lo pricing strategies in retailing :  |b literature review and empirical examinations in the German retail market /  |c Sabine El Husseini. 
264 1 |a Frankfurt am Main :  |b Peter Lang,  |c [2014] 
264 4 |c ©2014 
300 |a 1 online resource (152 pages) :  |b illustrations. 
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490 1 |a Schriften zu Marketing und Handel,  |x 1862-605X ;  |v Band 15 
504 |a Includes bibliographical references. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. 
650 0 |a Retail trade  |z Germany. 
650 0 |a Pricing  |z Germany. 
655 0 |a Electronic books. 
776 0 8 |i Print version:  |a El Husseini, Sabine.  |t EDLP versus hi-lo pricing strategies in retailing : literature review and empirical examinations in the German retail market.  |d Frankfurt am Main : Peter Lang, [2014]  |k Schriften zu Marketing und Handel ; Band 15  |x 1862-605X ;  |z 9783631643570  |w (DLC)10860575 
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830 0 |a Schriften zu Marketing und Management ;  |v Band 15. 
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