EDLP versus hi-lo pricing strategies in retailing : literature review and empirical examinations in the German retail market /

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Bibliographic Details
Main Author: El Husseini, Sabine, 1983- (Author)
Format: Electronic eBook
Language:English
Published: Frankfurt am Main : Peter Lang, [2014]
Series:Schriften zu Marketing und Management ; Band 15.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:1 online resource (152 pages) : illustrations.
Bibliography:Includes bibliographical references.
ISBN:9783653034509 (e-book)
ISSN:1862-605X ;