EDLP versus hi-lo pricing strategies in retailing : literature review and empirical examinations in the German retail market /
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| Hlavní autor: | |
|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Frankfurt am Main :
Peter Lang,
[2014]
|
| Edice: | Schriften zu Marketing und Management ;
Band 15. |
| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
| Tagy: |
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