Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /
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| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
Hamburg :
Anchor Academic Publishing,
2014.
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| Sujets: | |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
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