Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /

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  Baskı/Yayın Bilgisi: (2004)
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  Baskı/Yayın Bilgisi: (2004)
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  Yazar:: Ikiara, Moses M.
  Baskı/Yayın Bilgisi: (2003)
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  Yazar:: Ikiara, Moses M.
  Baskı/Yayın Bilgisi: (2003)