Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? /
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg :
Anchor Academic Publishing,
2014.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Physical Description: | 1 online resource (133 pages) : illustrations |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783954895151 (e-book) |