Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs /
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | German |
| Published: |
Frankfurt am Main, Germany :
PL Academic Research,
2013.
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| Series: | Forschungsergebnisse der Wirtschaftsuniversität Wien ;
Bd. 61. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Physical Description: | 1 online resource (297 pages) : illustrations, tables. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9783653035155 (e-book) |
| ISSN: | 1613-3056 ; 1613-3056 |