Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Awduron Eraill: | |
| Fformat: | Electronig eLyfr |
| Iaith: | Almaeneg |
| Cyhoeddwyd: |
Frankfurt am Main, Germany :
PL Academic Research,
2013.
|
| Cyfres: | Forschungsergebnisse der Wirtschaftsuniversität Wien ;
Bd. 61. |
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Disgrifiad Corfforoll: | 1 online resource (297 pages) : illustrations, tables. |
|---|---|
| Llyfryddiaeth: | Includes bibliographical references and indexes. |
| ISBN: | 9783653035155 (e-book) |
| ISSN: | 1613-3056 ; 1613-3056 |