Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Frankfurt am Main, Germany :
PL Academic Research,
2013.
|
| Series: | Forschungsergebnisse der Wirtschaftsuniversität Wien ;
Bd. 61. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 020 | |z 9783631638804 | ||
| 020 | |a 9783653035155 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10841837 | ||
| 035 | |a (OCoLC)876043591 | ||
| 040 | |a CaPaEBR |b eng |e rda |e pn |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.525 |b .H64 2013eb |
| 082 | 0 | 4 | |a 658.8/343 |2 23 |
| 100 | 1 | |a Hoffmann, Nicolas, |d 1983- | |
| 245 | 1 | 0 | |a Loyalty schemes in retailing : |b a comparison of stand-alone and multi-partner programs / |c Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen. |
| 264 | 1 | |a Frankfurt am Main, Germany : |b PL Academic Research, |c 2013. | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (297 pages) : |b illustrations, tables. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Forschungsergebnisse der Wirtschaftsuniversität Wien, |x 1613-3056 ; |v Band 61 | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Customer loyalty. | |
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Retail trade. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Platen, Atelier. | |
| 710 | 2 | |a Wirtschaftsuniversität Wien. | |
| 776 | 0 | 8 | |i Print version: |a Hoffmann, Nicolas, 1983- |t Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs. |d Frankfurt am Main, Germany : PL Academic Research, c2013 |h 291 pages |k Forschungsergebnisse der Wirtschaftsuniversität Wien ; Band 61. |x 1613-3056 |z 9783631638804 |w 2013037452 |
| 797 | 2 | |a ebrary. | |
| 830 | 0 | |a Forschungsergebnisse der Wirtschaftsuniversität Wien ; |v Bd. 61. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10841837 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 170044 |d 170044 | ||