Laddering unlocking the potential of consumer behavior /

Laddering unlocking the potential of consumer behavior /

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Bibliographic Details
Main Author: Holtzclaw, Eric, 1973-
Corporate Author: ebrary, Inc
Other Authors: Holtzclaw, Kaitlyn
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Subjects:
Consumer behavior.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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010 |z  2013008506 
020 |z 9781118566121 (cloth) 
020 |z 9781118652978 (e-book) 
035 |a (CaPaEBR)ebr10728379 
035 |a (OCoLC)835118553 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5415.32  |b .H637 2013eb 
082 0 4 |a 658.8/342  |2 23 
100 1 |a Holtzclaw, Eric,  |d 1973- 
245 1 0 |a Laddering  |h [electronic resource] :  |b unlocking the potential of consumer behavior /  |c Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons, Inc.,  |c 2013. 
300 |a xvi, 208 p. :  |b ill. 
500 |a Includes index. 
505 0 |a History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Consumer behavior. 
655 7 |a Electronic books.  |2 local 
700 1 |a Holtzclaw, Kaitlyn. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10728379  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 160483  |d 160483 

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