Laddering unlocking the potential of consumer behavior /

Laddering unlocking the potential of consumer behavior /

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Bibliographic Details
Main Author: Holtzclaw, Eric, 1973-
Corporate Author: ebrary, Inc
Other Authors: Holtzclaw, Kaitlyn
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Subjects:
Consumer behavior.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • History
  • The need for laddering : BellSouth case study: but would you?
  • Laddering defined : cruise line case study
  • The steps to laddering : the social TV case study.

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