The handbook of communication and corporate reputation

"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positiv...

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Détails bibliographiques

Collectivité auteur:	ebrary, Inc
Autres auteurs:	Carroll, Craig E.
Format:	Électronique eBook
Langue:	anglais
Publié:	Chicester [England] : Wiley-Blackwell, 2013.
Collection:	Handbooks in communication and media ; 46.
Sujets:	Corporate culture. Business ethics. Mass media and business. Electronic books.
Accès en ligne:	An electronic book accessible through the World Wide Web; click to view
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