The handbook of communication and corporate reputation
"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positiv...
Guardado en:
| Autor Corporativo: | |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
| Publicado: |
Chicester [England] :
Wiley-Blackwell,
2013.
|
| Colección: | Handbooks in communication and media ;
46. |
| Materias: | |
| Acceso en línea: | An electronic book accessible through the World Wide Web; click to view |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: | "With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "-- |
|---|---|
| Descripción Física: | xxvii, 622 p. : ill. |
| Bibliografía: | Includes bibliographical references and indexes. |