The handbook of communication and corporate reputation
"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positiv...
Bewaard in:
| Coauteur: | |
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| Andere auteurs: | |
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Chicester [England] :
Wiley-Blackwell,
2013.
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| Reeks: | Handbooks in communication and media ;
46. |
| Onderwerpen: | |
| Online toegang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Gelijkaardige items: The handbook of communication and corporate reputation
- Corporate reputation and news media : agenda-setting within business news coverage in developed, emerging, and frontier markets /
- Corporate diplomacy : building reputations and relationships with external stakeholders /
- On deadline : managing media relations /
- Corporate reputation managing opportunities and threats /
- How to measure and manage your corporate reputation
- Effective apology mending fences, building bridges, and restoring trust /