European business and brand building
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| Corporate Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bruxelles ; New York :
P.I.E. Peter Lang,
c2012.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 111017s2012 be a sb 101 0 eng d | ||
| 010 | |z 2011042023 | ||
| 020 | |z 9789052017938 | ||
| 020 | |z 9783035261424 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10600493 | ||
| 035 | |a (OCoLC)813285509 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 043 | |a e------ | ||
| 050 | 1 | 4 | |a HD69.B7 |b E97 2012eb |
| 082 | 0 | 4 | |a 658.8/27094 |2 23 |
| 245 | 0 | 0 | |a European business and brand building |h [electronic resource] / |c Luciano Segreto ... [et al.] (eds.). |
| 260 | |a Bruxelles ; |a New York : |b P.I.E. Peter Lang, |c c2012. | ||
| 300 | |a 264 p. : |b ill. | ||
| 500 | |a "The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Brand name products |z Europe |v Congresses. | |
| 650 | 0 | |a Branding (Marketing) |z Europe |v Congresses. | |
| 650 | 0 | |a Corporate image |z Europe |v Congresses. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Segreto, Luciano. | |
| 710 | 2 | |a Institute for Corporate Culture Affairs. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10600493 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 145536 |d 145536 | ||