World class communication how great CEOs win with the public, shareholders, employees, and the media /
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wilely,
c2012.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- pt. 1. The essentials of successful communication
- pt. 2. Vital constituencies
- pt. 3. The media factor
- pt. 4. Public appearances
- pt. 5. The world outside
- pt. 6. It's crunch time.