World class communication how great CEOs win with the public, shareholders, employees, and the media /

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Bibliographic Details
Main Author: Scudder, Virgil, 1950-
Corporate Author: ebrary, Inc
Other Authors: Scudder, Ken
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wilely, c2012.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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008 120611s2012 nju sb 001 0 eng d
010 |z  2012022660 
020 |z 9781118230053 (cloth) 
020 |z 9781118286975 (e-book) 
035 |a (CaPaEBR)ebr10593132 
035 |a (OCoLC)795645165 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HD30.3  |b .S39 2012eb 
082 0 4 |a 658.4/5  |2 23 
100 1 |a Scudder, Virgil,  |d 1950- 
245 1 0 |a World class communication  |h [electronic resource] :  |b how great CEOs win with the public, shareholders, employees, and the media /  |c Virgil Scudder with Ken Scudder. 
260 |a Hoboken, N.J. :  |b Wilely,  |c c2012. 
300 |a xviii, 218 p. 
504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2011.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Communication in management. 
650 0 |a Communication in organizations. 
650 0 |a Public relations. 
655 7 |a Electronic books.  |2 local 
700 1 |a Scudder, Ken. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10593132  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 143677  |d 143677