Brand real how smart companies live their brand promise and inspire fierce customer loyalty /

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /

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Bibliographic Details
Main Author: Vincent, Laurence
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: New York : American Management Association, 2012.
Subjects:
Branding (Marketing)
Customer loyalty.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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020 |z 9780814416761 (hardcover) 
020 |z 0814416764 (hardcover) 
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100 1 |a Vincent, Laurence. 
245 1 0 |a Brand real  |h [electronic resource] :  |b how smart companies live their brand promise and inspire fierce customer loyalty /  |c Laurence Vincent. 
260 |a New York :  |b American Management Association,  |c 2012. 
300 |a xii, 257 p. 
504 |a Includes bibliographical references and index. 
505 0 |a Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2011.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Branding (Marketing) 
650 0 |a Customer loyalty. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10530655  |z An electronic book accessible through the World Wide Web; click to view 
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