Vincent, L. (2012). Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. American Management Association.
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Chicago Style (17th ed.) Zitazioa
Vincent, Laurence. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. New York: American Management Association, 2012.
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MLA (9th ed.) Zitazioa
Vincent, Laurence. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. American Management Association, 2012.
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