Data mining techniques for marketing, sales, and customer relationship management /

Data mining techniques for marketing, sales, and customer relationship management /

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Bibliographic Details
Main Author: Linoff, Gordon S.
Corporate Author: ebrary, Inc
Other Authors: Berry, Micahel J. A.
Format: Electronic eBook
Language:English
Published: Indianapolis, Ind. : Wiley Pub., Inc., 2011.
Edition:3rd ed.
Subjects:
Data mining.
Marketing > Data processing.
Business > Data processing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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010 |z  2011921769 
020 |z 9780470650936 (pbk alk. paper) 
020 |z 0470650931 (pbk alk. paper) 
020 |z 9781118087503 (e-book) 
035 |a (CaPaEBR)ebr10513818 
035 |a (OCoLC)731512439 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5415.125  |b .B47 2011eb 
100 1 |a Linoff, Gordon S. 
245 1 0 |a Data mining techniques  |h [electronic resource] :  |b for marketing, sales, and customer relationship management /  |c Gordon S. Linoff, Michael J.A. Berry. 
250 |a 3rd ed. 
260 |a Indianapolis, Ind. :  |b Wiley Pub., Inc.,  |c 2011. 
300 |a xl, 847 p. :  |b ill. 
500 |a Berry's name appears first on the 2nd ed. 
500 |a Includes index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2012.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Data mining. 
650 0 |a Marketing  |x Data processing. 
650 0 |a Business  |x Data processing. 
655 7 |a Electronic books.  |2 local 
700 1 |a Berry, Micahel J. A. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10513818  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 131526  |d 131526 

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