Data mining techniques for marketing, sales, and customer relationship management /

Data mining techniques for marketing, sales, and customer relationship management /

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Bibliographic Details
Main Author: Linoff, Gordon S.
Corporate Author: ebrary, Inc
Other Authors: Berry, Micahel J. A.
Format: Electronic eBook
Language:English
Published: Indianapolis, Ind. : Wiley Pub., Inc., 2011.
Edition:3rd ed.
Subjects:
Data mining.
Marketing > Data processing.
Business > Data processing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:Berry's name appears first on the 2nd ed.
Includes index.
Physical Description:xl, 847 p. : ill.

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