Data mining techniques for marketing, sales, and customer relationship management /

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Bibliographic Details
Main Author:	Berry, Michael J. A.
Corporate Author:	ebrary, Inc
Other Authors:	Linoff, Gordon
Format:	Electronic eBook
Language:	English
Published:	Indianapolis, Ind. : Wiley Pub., c2004.
Edition:	2nd ed.
Subjects:	Data mining. Marketing > Data processing. Business > Data processing. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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