Data mining techniques for marketing, sales, and customer relationship management /
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Wiley Pub.,
c2004.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Why and what is data mining?
- The virtuous cycle of data mining
- Data mining methodology and best practices
- Data mining applications in marketing and customer relationship management
- The lure of statistics: data mining using familiar tools
- Decision trees
- Artificial neural networks
- Nearest neighbor approaches : memory-based reasoning and collaborative filtering
- Market basket analysis and association rules
- Link analysis
- Automatic Cluster detection
- Knowing when to worry: hazard functions and survival analysis in marketing
- Genetic algorithms
- Data mining throughout the customer life cycle
- Data warehousing, OLAP, and data mining
- Building the data mining environment
- Preparing data for mining
- Putting data mining to work.