The growth drivers the definitive guide to building marketing capabilities /

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--

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Détails bibliographiques
Auteur principal: Bird, Andy
Collectivité auteur: ebrary, Inc
Autres auteurs: McEwan, Mhairi
Format: Électronique eBook
Langue:anglais
Publié: Hoboken, N.J. : Wiley, 2012.
Sujets:
Accès en ligne:An electronic book accessible through the World Wide Web; click to view
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Table des matières:
  • pt. 1. Understanding the growth drivers
  • pt. 2. How to transform marketing capabilities to drive growth
  • pt. 3. Sustaining growth in practice.