The growth drivers the definitive guide to building marketing capabilities /
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Searvvušdahkki: | |
| Eará dahkkit: | |
| Materiálatiipa: | Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Hoboken, N.J. :
Wiley,
2012.
|
| Fáttát: | |
| Liŋkkat: | An electronic book accessible through the World Wide Web; click to view |
| Fáddágilkorat: |
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
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MARC
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| 010 | |z 2011034158 | ||
| 020 | |z 9781119953319 (hardback) | ||
| 020 | |z 9781119961185 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10512901 | ||
| 035 | |a (OCoLC)774281378 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.127 |b .B57 2012eb |
| 082 | 0 | 4 | |a 658.8/02 |2 23 |
| 100 | 1 | |a Bird, Andy. | |
| 245 | 1 | 4 | |a The growth drivers |h [electronic resource] : |b the definitive guide to building marketing capabilities / |c Andy Bird and Mhairi McEwan. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c 2012. | ||
| 300 | |a xxi, 294 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice. | |
| 520 | |a "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- |c Provided by publisher. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2012. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Economic development. | |
| 650 | 0 | |a Investments. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a McEwan, Mhairi. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10512901 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 131399 |d 131399 | ||