Marketing plans for services a complete guide /
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| Автор: | |
|---|---|
| Співавтор: | |
| Інші автори: | , |
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
Chichester, U.K. :
Wiley,
2011.
|
| Редагування: | 3rd ed. |
| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
| Теги: |
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MARC
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| 020 | |z 9780470979099 (pbk. : alk. paper) | ||
| 020 | |z 9781119951865 (e-book) | ||
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| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD9980.5 |b .M33 2011eb |
| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Marketing plans for services |h [electronic resource] : |b a complete guide / |c Malcolm McDonald, Pennie Frow and Adrian Payne. |
| 250 | |a 3rd ed. | ||
| 260 | |a Chichester, U.K. : |b Wiley, |c 2011. | ||
| 300 | |a xv, 495 p. : |b ill. (some col.) | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Service industries |x Planning. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Frow, Pennie. | |
| 700 | 1 | |a Payne, Adrian. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10503050 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
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| 999 | |c 129731 |d 129731 | ||