Marketing plans for services a complete guide /

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Bibliographic Details
Main Author:	McDonald, Malcolm
Corporate Author:	ebrary, Inc
Other Authors:	Frow, Pennie, Payne, Adrian
Format:	Electronic eBook
Language:	English
Published:	Chichester, U.K. : Wiley, 2011.
Edition:	3rd ed.
Subjects:	Service industries > Marketing. Service industries > Planning. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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