McDonald, M., Frow, P., & Payne, A. (2011). Marketing plans for services: A complete guide (3rd ed.). Wiley.
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Citación estilo Chicago
McDonald, Malcolm, Pennie Frow, and Adrian Payne. Marketing Plans for Services: A Complete Guide. 3rd ed. Chichester, U.K.: Wiley, 2011.
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Cita MLA
McDonald, Malcolm, et al. Marketing Plans for Services: A Complete Guide. 3rd ed. Wiley, 2011.
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