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Handbook of brand relationships

Shranjeno v:
Corporate Authors: Society for Consumer Psychology, ebrary, Inc
Drugi avtorji: MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W.
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Armonk, N.Y. : M.E. Sharpe, c2009.
Teme:
Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
Electronic books.
Online dostop:An electronic book accessible through the World Wide Web; click to view
Oznake: Označite
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Opis knjige/članka:"Society for Consumer Psychology"--Cover.
Fizični opis:xxi, 424 p. : ill.
Bibliografija:Includes bibliographical references and indexes.

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