Handbook of brand relationships

Handbook of brand relationships

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Bibliographic Details
Corporate Authors: Society for Consumer Psychology, ebrary, Inc
Other Authors: MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W.
Format: Electronic eBook
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, c2009.
Subjects:
Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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008 081212s2009 nyua sb 001 0 eng
010 |z  2008053551 
020 |z 9780765623577 (alk. paper) 
020 |z 0765623579 (alk. paper) 
035 |a (CaPaEBR)ebr10373252 
035 |a (OCoLC)647895036 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5415.55  |b .H357 2009eb 
082 0 4 |a 658.8/27  |2 22 
245 0 0 |a Handbook of brand relationships  |h [electronic resource] /  |c Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. 
260 |a Armonk, N.Y. :  |b M.E. Sharpe,  |c c2009. 
300 |a xxi, 424 p. :  |b ill. 
500 |a "Society for Consumer Psychology"--Cover. 
504 |a Includes bibliographical references and indexes. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Relationship marketing. 
650 0 |a Brand choice. 
650 0 |a Branding (Marketing) 
650 0 |a Customer relations. 
655 7 |a Electronic books.  |2 local 
700 1 |a MacInnis, Deborah J. 
700 1 |a Park, C. Whan. 
700 1 |a Priester, Joseph W. 
710 2 |a Society for Consumer Psychology. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10373252  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 108084  |d 108084 

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