Rethinking prestige branding : secrets of the ueber-brands /
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London, England ; Philadelphia, Pennsylvania ; New Delhi, India :
Kogan Page,
2015.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002070030.0 | ||
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| 050 | 1 | 4 | |a HF5415.1255 |b .S334 2015eb |
| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 100 | 1 | |a Schaefer, Wolfgang, |e author. | |
| 245 | 1 | 0 | |a Rethinking prestige branding : |b secrets of the ueber-brands / |c Wolfgang Schaefer and J. P. Kuehlwein. |
| 264 | 1 | |a London, England ; |a Philadelphia, Pennsylvania ; |a New Delhi, India : |b Kogan Page, |c 2015. | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (269 pages) : |b illustrations, photographs | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Part 1. One rethinking prestige branding -- Part 2. The seven secrets of ueber-brands. | |
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Kuehlwein, J. P., |e author. | |
| 776 | 0 | 8 | |i Print version: |a Schaefer, Wolfgang. |t Rethinking prestige branding : secrets of the ueber-brands. |d London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, c2015 |h xiv, 254 pages |z 9780749470036 |w 2015008794 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11058477 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 183074 |d 183074 | ||