Schaefer, W., & Kuehlwein, J. P. (2015). Rethinking prestige branding: Secrets of the ueber-brands. Kogan Page.
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Chicago Style (17th ed.) Citation
Schaefer, Wolfgang, and J. P. Kuehlwein. Rethinking Prestige Branding: Secrets of the Ueber-brands. London, England ; Philadelphia, Pennsylvania ; New Delhi, India: Kogan Page, 2015.
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MLA (9th ed.) Citation
Schaefer, Wolfgang, and J. P. Kuehlwein. Rethinking Prestige Branding: Secrets of the Ueber-brands. Kogan Page, 2015.
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