Osterwalder, A., & Papadakos, T. (2014). Value proposition design: How to create products and services customers want : get started with;. Wiley.
Citação do estilo Chicago (17ª ed.)Osterwalder, Alex, e Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started with;. Hoboken, New Jersey: Wiley, 2014.
Citação MLA (9ª ed.)Osterwalder, Alex, e Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started with;. Wiley, 2014.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.