Osterwalder, A., & Papadakos, T. (2014). Value proposition design: How to create products and services customers want : get started with;. Wiley.
Citace podle Chicago (17th ed.)Osterwalder, Alex, a Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started with;. Hoboken, New Jersey: Wiley, 2014.
Citace podle MLA (9th ed.)Osterwalder, Alex, a Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started with;. Wiley, 2014.
Upozornění: Tyto citace jsou generovány automaticky. Nemusí být zcela správně podle citačních pravidel..