Cita APA (7a ed.)

Osterwalder, A., & Papadakos, T. (2014). Value proposition design: How to create products and services customers want : get started with;. Wiley.

Cita Chicago Style (17a ed.)

Osterwalder, Alex, y Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started with;. Hoboken, New Jersey: Wiley, 2014.

Cita MLA (9a ed.)

Osterwalder, Alex, y Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started with;. Wiley, 2014.