Citação norma APA

Osterwalder, A., & Papadakos, T. (2014). Value proposition design: How to create products and services customers want : get started with;. Wiley.

Citação norma Chicago

Osterwalder, Alex, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started with;. Hoboken, New Jersey: Wiley, 2014.

Citação norma MLA

Osterwalder, Alex, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started with;. Wiley, 2014.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.