APA (7th ed.) Citation

Osterwalder, A., & Papadakos, T. (2014). Value proposition design: How to create products and services customers want : get started with;. Wiley.

Chicago Style (17th ed.) Citation

Osterwalder, Alex, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started with;. Hoboken, New Jersey: Wiley, 2014.

MLA (9th ed.) Citation

Osterwalder, Alex, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started with;. Wiley, 2014.