Branding for the public sector : creating, building and managing brands people will value /
"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex :
Wiley,
2015.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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