Branding for the public sector : creating, building and managing brands people will value /
"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector gro...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex :
Wiley,
2015.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Branding for the public sector :
- Cities for sale municipalities as public relations and marketing firms /
- Benchmarking public procurement 2016 : assessing public procurement systems in 77 economies /
- Greener public purchasing : issues and practical solutions.
- Managing information in the public sector
- Public works and social protection in sub-Saharan Africa do public works work for the poor? /
- New accountabilities, new challenges /