Branding for the public sector : creating, building and managing brands people will value /

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector gro...

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Autore principale:	Temporal, Paul (Autore)
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Chichester, West Sussex : Wiley, 2015.
Soggetti:	Government marketing. Government publicity. Public relations and politics. Branding (Marketing) Electronic books.
Accesso online:	An electronic book accessible through the World Wide Web; click to view
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