Branding for the public sector : creating, building and managing brands people will value /

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector gro...

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Detaylı Bibliyografya

Yazar:	Temporal, Paul (Yazar)
Materyal Türü:	Elektronik Ekitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Chichester, West Sussex : Wiley, 2015.
Konular:	Government marketing. Government publicity. Public relations and politics. Branding (Marketing) Electronic books.
Online Erişim:	An electronic book accessible through the World Wide Web; click to view
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!