Mobile magic : the Saatchi & Saatchi guide to mobile marketing /

"A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide. The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for...

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Detalhes bibliográficos

Autor principal:	Eslinger, Tom
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	Hoboken : Wiley, [2014]
Edição:	First Edition.
Assuntos:	Telemarketing. Internet marketing. Branding (Marketing) Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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