Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices /

"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeata...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Hasen, Jeff, 1958-
Körperschaft:	ebrary, Inc
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hoboken, N.J. : Wiley, 2012.
Schlagworte:	Telemarketing. Mobile commerce. Internet marketing. Cell phone advertising. Electronic books.
Online-Zugang:	An electronic book accessible through the World Wide Web; click to view
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